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free ebook downloads Subscribe to KnowFree « ELECTRONIC DESIGN AUTOMATION: SYNTHESIS, VERIFICATION, AND TEST WIRELESS MOBILITY: THE WHY OF WIRELESS » ALWAYS BE TESTING: THE COMPLETE GUIDE TO GOOGLE WEBSITE OPTIMIZER
If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you:
* Develop a testing framework to meet your goals and objectives
* Improve your website and move more of your customers to action
* Select and categorize your products and services with a customer-centric view
* Optimize your landing pages and create copy that sells
* Choose the best test for a given application
* Reap the fullest benefits from your testing experience
* Increase conversions with over 250 testing ideas
* Save $25 on Google AdWords with coupon included in the book
Performance is critical to the success of any web site, and yet today’s web applications push browsers to their limits with increasing amounts of rich content and heavy use of Ajax. In this book, Steve Souders, web performance evangelist at Google and former Chief Performance Yahoo!, provides valuable techniques to help you optimize your site’s performance. Souders’ previous book, the bestselling High Performance Web Sites, shocked the web development world by revealing that 80% of the time it takes for a web page to load is on the client side. In Even Faster Web Sites, Souders and eight expert contributors provide best practices and pragmatic advice for improving your site’s performance in three critical categories:
* Network–Learn to share resources across multiple domains, reduce image size without loss of quality, and use chunked encoding to render pages faster.
* Browser–Discover alternatives to iframes, how to simplify CSS selectors, and other techniques.
Beginning Google Maps API 3
This book is about the next generation of the Google Maps API. It will provide the reader with the skills and knowledge necessary to incorporate Google Maps v3 on web pages in both desktop and mobile browsers.
It also describes how to deal with common problems that most map developers encounter at some point, like performance and usability issues with having too many markers and possible solutions to that.
* Introduction to the Google Maps API v3
Google Apps Administrator Guide: A Private-Label Web Workspace by David W. Boles
With Google Apps, you and your colleagues or friends can check email, schedule meetings, chat in real time, collaborate on documents, and more. You can create your own personalized web and email addresses, and get loads of free storage. You can connect with others and access your documents 24/7, no matter where you are. Best of all, it’s all hosted by Google—you get the same bandwidth, service, and machines that Google provides its staff and other online clients, and there’s no hardware or software for you to install or maintain. Google Apps Administrator Guide is for aspiring and practicing webmasters or IT Professionals from any small business, university, college, eBay shop, charity organization, or any other kind of group that wants to work together. That means you can work with colleagues and friends in a single-sign-on web workspace.
The Google Way: How One Company Is Revolutionizing Management as We Know It
Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again-the way we work, how organizations are controlled, and how employees are managed.
Management consultant Bernard Girard has been analyzing Google since its founding in 1998, and now in The Google Way, he explores Google’s innovations in depth-many of which are far removed from the best practices taught at the top business schools.
As you read, you’ll see how much of Google’s success is due to its focus on users and automation. You’ll also learn how eCommerce has profoundly changed the relationship between businesses and their customers, for the first time giving customers an important role to play in a major corporation’s growth. Finally, Girard speculates about the limits of Google’s business model and discusses the challenges it will face as it continues to grow.
Google’s culture is one of innovation. Why not make that spirit of innovation your own?
Android Application Development: Programming with the Google SDK
his practical book provides the concepts and code you need to develop software with Android, the open-source platform for cell phones and mobile devices that’s generating enthusiasm across the industry. Based on the Linux operating system and developed by Google and the Open Handset Alliance, Android has the potential to unite a fragmented mobile market. Android Application Development introduces this programming environment, and offers you a complete working example that demonstrates Android architectural features and APIs. With this book, you will:
Get a complete introduction to the Android programming environment, architecture, and tools Build a modular application, beginning with a core module that serves to launch modules added in subsequent chapters Learn the concepts and architecture of a specific feature set, including views, maps, location-based services, persistent data storage, 2D and 3D graphics, media services, telephony services, and messaging Use ready-to-run example code that implements each feature Delve into advanced topics, such as security, custom views, performance analysis, and internationalization
The book is a natural complement to the existing Android documentation provided by Google. Whether you want to develop a commercial application for mobile devices, or just want to create a mobile mashup for personal use, Android Application Development demonstrates how you can design, build, and test applications for the new mobile market.
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