|Similar eBooks: eBooks related to The Art and Science of Social Media and Community Relations
Advances in Geometric Modeling
industry. This includes CAD/CAM, Computer Art, Entertainment, Education and Training, Visualization, robotics, medical imaging, visualisation, painting and media, and others. This .
Corporate Reputation and the News Media
agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining
Sex Love And Romance In The Mass Media
This accessible yet research-based text offers both foundational theories and practical applications of analysis and criticism of mass media portrayals of sex, love, and romance in a wide variety of mass media, from entertainment to advertising to news. The multidisciplinary methodological perspective comes out of a media literacy approach and embraces a variety of traditions along the quantitative-qualitative continuum. Focused on portrayals of male-female coupleship, the book is centered around the 12 major myths and stereotypes of Galician's Dr. FUN!'s Mass Media Love Quiz©, each of which has a corresponding Dr. Galician Prescription(R) that encapsulates healthy strategies--rarely found in the mass media--to counteract that myth or stereotype. Readers learn how to identify, illustrate, deconstruct, evaluate, and reframe the mass media's mythic and stereotypic portrayals of sex, love, and romance. They also learn how to use their own formal critical evaluations to clarify their own values and--as media consumers or mass communication creators--to share their insights with others. Thus, the learning objectives encompass all three major educational domains: cognitive, affective, and behavioral. Part I of this book covers the five foundations: *myths and stereotypes of love and coupleship; *models of realistic and constructive love and coupleship; *mass media storytelling approaches, techniques, and devices; *research and theories of mass media effects; and *strategies and skills of media literacy. Part II is devoted to exploring the myths and stereotypes identified in the Quiz. Following several brief case studies and a summary of related research and commentary, each chapter focuses on analyses and criticisms of portrayals of sex, love, and romance in the content of news and advertising, as well as entertainment using Galician's Seven-Step Dis-illusioning Directions. Each chapter concludes with a "Dis-illusion Digest." While critical of unrealistic portrayals and the damage they can cause unsuspecting media consumers, Galician--a media literacy advocate--is not anti-media. Rather, her goal is to empower consumers to use these portrayals with more awareness of their possible consequences, to resist adopting them as models for actual behavior, and to consciously reframe them into more realistic, productive scenarios. This unique text is an engaging classroom resource for media literacy, media and relationships, and media and society coursework. This accessible yet research-based text offers both foundational theories and practical applications of analysis and criticism of mass media portrayals of sex, love, and romance in a wide variety of mass media, from entertainment to advertising to news. The multidisciplinary methodological
Pro Android Media: Developing Graphics, Music, Video
Mobile devices have evolved to focus on rich media production and consumption. Developers of mobile applications are able to create applications that allow people to play, capture, and share media in a variety of new ways on mobile devices. The popularity of Android has soared in part because the platform offers developers a rich set of capabilities including access to media capturing and playback functions.
Writing and Digital Media
Digital media has become an increasingly powerful force in modern society. This volume brings together outstanding European, American and Australian research in "writing and digital media" and explores its cognitive, social and cultural implications.
The book is divided into five sections, covering major areas of research: writing modes and writing environments (e.g. speech technology), writing and communication (e.g. hypervideos), digital tools for writing research (e.g. web analysis tools, keystroke logging and eye-tracking), writing in online educational environments (e.g. collaborative writing in L2), and social and philosophical aspects of writing and digital media (e.g. CMC, electronic literacy and the global digital divide). In addition to presenting programs of original research by internationally known scholars from a variety of disciplines, each chapter provides a comprehensive review of the current state-of-the-art in the field and suggests directions for future research.
This wide-ranging international volume presents the very best of current thinking in the field and will be indispensable to anyone doing or contemplating work in the area, both for established researchers as well as newcomers, including graduate students.
*Reviews European, American and Australian research in the cognitive, social and cultural implications of writing for digital media
*Addresses writing modes and environments, writing and communication, digital tools for writing research, online educational environments, and social and philosophical aspects
*Indispensible for anyone doing or researching work in the area, from academics to practitioners and the general public.
Social Media Marketing All-in-One For Dummies
Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide!
Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.
Find the business side вЂ explore the variety of social media options and research where your target audience hangs out
Collect your tools вЂ discover ways to simplify posting in multiple locations and how to monitor activity
Establish your presence вЂ start a blog or podcast to build a following
Follow and be followed вЂ find the right people to follow on Twitter and get them to follow you
Fan out вЂ showcase your company with a customized Facebook business page
Follow up вЂ use analytics to assess the success of your social media campaign
Open the book and find:
Tips for finding your target market
Important legal considerations
Step-by-step guidance for setting up a campaign
Lots of helpful technology tools
Blogging and podcasting advice
How to make Twitter pay off for your business
Tools for analyzing your success in each medium
When to move forward and when to pull back
8 books in 1
The Social Media Mix
Blogs, Podcasts, and Vlogs
Other Social Media Marketing Sites
Measuring Results; Building On Your Success
The Practical Media Dictionary
A key to understanding how the media works is uncovering how media professionals talk to each other about their industry. Untangle the jargon and provide those studying or starting work in the media with the knowledge to participate. In this practical dictionary, the definitions are clear, uncomplicated, and easy to understand, even without prior experience, and cover a range of subjects including the specialist jargon found in a TV studio, the vocabulary of radio production, the terms used in multimedia, the specialist language of film production, job and skills definitions, and organizations associated with practical media production.
Dictionary of Media Studies
Covering television, film, radio, and theatre, this dictionary contains thousands of words and expressions commonly used in the media and entertainment industries and in classroom analyses of the industry at large. Whether someone wants to find out the definition of cinema verite or learn about the components of a storyboard, this dictionary has the answers. And with students worldwide majoring in media studies or enrolling in media studies courses, the need for a more established nomenclature and common definitions is greater than ever.
Social Media for Trainers: Techniques for Enhancing and Extending Learning
Social Media for Trainers: Techniques for Enhancing and Extending Learning /by Jane Bozarth. Whether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media expert Jane Bozarth provides an overview of popular tools, including blogs, wikis, Twitter, Facebook, YouTube, SlideShare, Flickr, and others.
You'll learn to leverage each medium's unique features and applications to deliver training, facilitate discussions, and extend learning beyond the confines of a training event. This key resource offers a new set of powerful tools for augmenting and enhancing the value of your training.
Social Media 101
100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media.
You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.
* Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing
* Looks at social media and the wider online universe from a strictly business perspective
If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.
The Art and Science of Social Media and Community Relations - Free eBook The Art and Science of Social Media and Community Relations - Download ebook The Art and Science of Social Media and Community Relations free