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Brands: Meaning and Value in Media Culture Book



EBook NameBrands: Meaning and Value in Media Culture Book
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Ebook Added On Added On: 30-Oct-2010
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EBook Category Category: Sociology

EBook Description: Brands are now a dominant feature of contemporary living. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.


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