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The E-Myth Revisited: Why Most Small Businesses Donít Work and What to Do About It



EBook NameThe E-Myth Revisited: Why Most Small Businesses Donít Work and What to Do About It
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EBook Category Category: E-Business

EBook Description: The E-Myth, or Entrepreneurial Myth, says that most new businesses are not started by entrepreneurs who set out to build a strong business but by technicians who enjoy the hands-on work themselves. Because of that natural bias, most business owners focus on working in their business when really they should be working on their business. There is, however, a simple and effective way to offset the E-Myth tendency. Instead of looking at the business as a one-off operation, the owner should consider the business to be a prototype for a large number of franchises that will be added at a later stage. By adopting that mindset, the business owner will not only participate in the business as a technician but will also act as a manager (putting systems in place and controls) and as an entrepreneur (having a vision of how the business can create sustainable added-value for all key stakeholders). A business that is built and managed by someone who combines the approach of the technician, the man ager and the entrepreneur will have a far greater chance of future success than one guided by someone thinking like a technician alone.


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