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SEO Search Engine Optimization Bible
Welcome to the Search Engine Optimization Bible. Search engine optimization has come
to mean a lot of things to a lot of different people. In the strictest sense, SEO is about
the on-page and off-page design strategies you can use to improve your search engine
ranking. This usually means tweaking your web site, using design elements and content. And in most cases, it also means spending no money at all. SEM, or Search Engine Marketing, is not just SEO. More accurately, SEM includes PPC or pay-perclick advertising. Search engine marketing is about doing whatever you need to do to ensure that your web site ranks as high as possible in search engine results. This means not only that you make the needed changes to your web-site design, but that you also employ other tactics, like using a paid advertising program or investing in content strategies. I lump them all into one category. The ultimate goal of SEM is to bring more people to your web site. And you can do that by improving your search engines results. You can also do that by taking advantage of a growing phenomenon on the Web, social media. Social media is a viral form of sharing information on the Web. You might think of it as a more sophisticated method of sharing your favorites or information that you think will interest other people. And using social media to improve the traffic to your web site is called Social Media Marketing, or SMM. I vote we do away with the alphabet soup completely. All these marketing efforts have one thing in common: reaching your target audience. And today anyone who is not an SEO purist places all these marketing methods under the SEM umbrella. All of them are methods for optimizing your web site for the audience that you’re trying to reach. And as social media grow in popularity, they’re going to be affected by and included in search engine results as well. Every now and then, you need to step away from the crowd and stop doing what everyone else is doing. In SEO, stepping out alone is usually rewarded with better traffic results. Everyone is doing the same thing. And that doesn’t mean that you shouldn’t. What it means is that you should do the same thing in a different way. And that’s where the Search Engine Optimization Bible comes in. Throughout the pages that follow, I’ll show you the best practices for search engine optimization and rovide insight into the theory behind the strategies that you’ll learn. These strategies are tested. They work. For thousands of web sites. Use them to build on. Follow the best practices of search engine optimization but do it creatively. Try something different. That’s how blogs became such a huge phenomenon. It’s how social bookmarking and social communities caught on. Someone looked at marketing in a different way and came up with a new angle.
Google SEO Secrets How to Get a Top Ranking (2006)
You know the importance today of having a website that is ranked highly in the search engines. If you are not in the top 20 for your category, it is unlikely you will get much traffic from any search engine. A number of people never go past the first page in a search result. As such, a top 10 ranking is needed to bring lots of visitors to your site.
Google is undisputedly the most important search engine in the world today. A top 10 listing on Google can bring almost more traffic to your site than the other major search engines combined.
But do you know the rules that Google plays by? Do you know where best to focus your efforts? Do you know what the most important factors are for a top ranking on the Google search engine? There is no book in the currently that is focused solely on Google and how to achieve top rankings on this search engine!
Google SEO Secrets is a comprehensive how-to guide for getting your website ranked highly on Google. Whether you are a beginner or have more advanced knowledge, this guide has something for you. It pulls timely information from a variety of sources into one end-to-end process for you to follow. More importantly, this process has been field-tested and proven to work in getting top rankings on Google.
This guide does assume that you do have a working knowledge of HTML and how websites are put together in general. Google SEO Secrets can benefit Web-savvy business decision makers, webmasters, and general Internet marketers. Beginning to intermediate Search Engine Optimization (SEO) specialists will also find this guide to be of use in that the information is all in one place, rather than scattered around.
Because each chapter builds on what came before it, it is recommended that you read this book from beginning to end. To put it all together, there is a step-by-step checklist at the end as well as several Appendices that you will find useful. The focus of this book is to give you the maximum results using the minimum amount of your money.
There are numerous success stories of business people getting top rankings on Google using no pay-per-click (PPC) advertising. As such, this guide only sparsely covers the paid forms of advertising you can do on Google â€“ like Google AdWordsâ„˘. However, given the potentially long timeframe that SEO results can take for new websites in competitive markets, using Google AdWords as a way to drive traffic in the interim can be a smart idea.
VTC QuickStart! - SEO Tutorials
This QuickStart! Guide to SEO focuses on the skills and information that every web designer and content creator should know about how to use search engines to promote their web sites. Search Engine optimization (SEO) refers to the art and science of getting a Web site to appear prominently in the organic search results of a search engine, when a search is conducted using terms relevant to that web site.
It means getting noticed before all your competitors when a search is conducted on a topic related to your site. If helping your customers find your site is important to you, then you need this course.
SEO Warrior Edition Dec 2009
How can you make it easier for people to find your website? And how
can you convert casual visitors into active users? SEO Warrior shows
you how it's done through a collection of tried and true techniques,
hacks, and best practices. Learn the nuts and bolts of SEO theory,
the importance of keyword strategy, and how to avoid and remedy search
engine traps. You'll also learn about search engine marketing (SEM)
practices, such as Google AdWords, and how you can use social networking
to increase your visibility.
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