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Similar eBooks: eBooks related to Social Media Success Summit 2011 |
The Power of Real-Time Social Media Marketing
Today's Hottest Trends for On-the-Spot Marketing!"A must read for media and marketers." -Alan Cohen, CEO, OMD USA"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social age." -John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of Spend Shift
"Understanding what's possible and how to use social media will be essential for every marketer; this book will hold your hand in this brave new world." -John Miller, CMO, NBC Universal TV Group"Like it or not, social media is here to stay. It needs to be understood, managed, and harnessed. This book tells you how. Read it!" -Zhihang Chi, Ph.D., Vice President and General Manager, North America, Air China Limited"Beverly Macy is a true innovator and thought leader in the field of social media marketing." -Cathy Sandeen, Ph.D., MBA, Dean, UCLA Extension, University of California Los AngelesAbout the BookIn an era when information travels at phenomenal speed along the "real-time Web," a brand can explode into popular culture overnight-and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words:..
Manager's Guide to Social Media
Manager�s Guide to Social Media is a primer on the biggest thing in business since the Internet itself, helping you successfully implement social media technologies in the workplace. Learn how to: Manage your company�s online reputation Set internal policies on the proper use of social media Build "rivers" of information to outsmart the competition Implement social tools internally to support virtual teams Forecast the next trends in social media
Social Media
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Grumo Media : How to Create Awesome Demo Videos
After creating several successful demo videos I have learned great techniques to produce awesome explanatory videos with very little budget. I have also learned that most startups cannot afford to spend $3k to $10K to have a professional video produced. Why a great demo video is super important for your company? A great demo video helps the founders to promote their startup, to explain their product or services better than any text, images, website could ever do. A great demo video is the best most efficient way to tell your story so anyone can understand and take the time to listen to it.
Social Media 101 - Tactics and Tips to Develop Your Business Online
100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media.
A Social Media Marketing Handbook
The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends-with benefits.
Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and real world case studies, Friends With Benefits shows how you can increase your companys online visibility and Web traffic and win over online influencers.
The Social Media Marketing Book
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best � and avoid the worst � of the social web�s unique marketing opportunities.
How to Make Money with Social Media
fiReturn on investment in social media is like the weather: Everybody talks about it, but nobody is doing anything about it. With this book, Jamie Turner and Reshma Shah set you up for success with some key fundamentals, and then give you some very speci<0093>c and illustrative examples on how to calculate the ROI of your social media efforts.fl
Introducing Microsoft Expression Studio: Using Design, Web, Blend, and Media to Create Professional Digital Content
The World WideWeb is continually becoming more complex in sophistication. To get attention and be credible, your site has to have professional-quality graphics. It needs to be usable and give your visitors an interactive and compelling experience. For professional graphic designers and Web site architects, it?s a golden age, because there?s so much work to do and the standards are so high.Those who aren?t artists, programmers, or designers are left wondering how to achieveall of those cool effects: how to make their Web sites user-friendly and eye-catching while maintaining Web standards. Microsoft?s suite of graphics and design tools, collectively called Expression Studio, provides a terrific option for anyone who wants to create high-quality graphics,Web presentations, or user interfaces.This book serves as an introduction to using Expression Studio to create Web sites, graphics, and presentations, and to organize and edit media files. You?ll learn how to use the Expression Studio programs individually, and you?ll also learn how easy it is to export files and projects from one application to anot
Auditing Social Media: A Governance and Risk Guide
Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics.
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