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The Practical Media Dictionary
The Practical Media Dictionary is an essential guide to understanding how the media works and how people in the media talk to each other about their industry. It makes the media accessible, untangling the jargon and providing readers with the knowledge to participate in the production of practical media products. Designed for those studying or starting work in the media, it contains definitions that are clear, uncomplicated, and easy to understand even without previous media knowledge.
Social Media Marketing With Facebook And Twitter Training
In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepcion shows dozens of ways to promote a company's brand, increase sales, drive traffic to a site, and engage with customers using two of the hottest social networking venues today, Facebook and Twitter. Anne-Marie teaches not only the fundamentals of social media marketing, but also how to create a professional, top-level presence that can put a company in the viral marketing sweet spot. From creating Facebook fan pages to crafting the most perfect Twitter bio for SEO, Anne-Marie dives into the details of both services, and discusses the best third-party add-ons that maximize the social marketing impact.
Moving Media Storage Technologies: Applications & Workflows for Video and Media Server Platforms
Complex media storage computer systems are employed by broadcasters, digital cinemas, digital signage, and other business and entertainment venues to capture, store and retrieve moving media content on systems that will preserve the original integrity of the content over time and technological transition. This book provides detailed information related to the concepts, applications, implementation and interfaces of video file servers, intelligent storage systems, media asset management services, content distribution networks, and mission critical platforms.
A tutorial and case example approach is taken to facilitate a thorough understanding of the technologies, using numerous illustrations, tables and examples. The text and appendices are designed to provide easy to access valuable reference and historical information.
The Social Media Bible
The Social Media Bible will show you how to build or transform your business into a social mediaвЂ”enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.
The Internet - An Introduction To New Media
Life without the internet, a very new technology, seems almost unimaginable for most people in western nations. Today the internet is intrinsic to media and communications, entertainment, politics, defence, business, banking, education and administrative systems as well as to social interaction. The Internet disentangles this extraordinarily complex information and communication technology from its place in our daily lives, allowing it to be examined anew. Technology has historically been shaped by governmental, military and commercial requirements, but the development of the internet is increasingly driven by its users. YouTube, Facebook, Twitter, Flickr and many other emerging applications are shifting the way we express ourselves, communicate with our friends, and even engage with global politics. At the same time three-quarters of the world's population remain effectively excluded from the internet. Packed with case studies drawn from around the world, The Internet presents a clear and up-to-date introduction to the social, cultural, technological and political worlds this new media form is creating.
Understanding Popular Science (Issues In Cultural And Media Studies)
Science is a defining feature of the modern world, and popular science is where most of us make sense of that fact. Understanding Popular Science provides a framework to help understand the development of popular science and current debates about it. In a lively and accessible style, Peter Broks shows how popular science has been invented, redefined and fought over. From early-nineteenth century radical science to twenty-first century government initiatives, he examines popular science as an arena where the authority of science and the authority of the state are legitimized and challenged.The book includes clear accounts of the public perception of scientists, visions of the future, fears of an "anti-science" movement and concerns about scientific literacy. The final chapter proposes a new model for understanding the interaction between lay and expert knowledge.This book is essential reading in cultural studies, science studies, history of science and science communication.
Social Media Modeling and Computing
The emergence of user-centric multimedia applications on social networks has been instrumental in the creation of a new form of “social” media – created using highly accessible and scalable publishing technologies for sharing via the internet.
This timely text/reference presents the latest advances in various aspects of social media modeling and social media computing research. Gathering together superb research from a range of established international conferences and workshops, the editors coherently organize and present each of the topics in relation to the basic principles and practices of social media modeling and computing. Individual chapters can be also be used as self-contained references on the material covered.
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