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Media EBooks

Free Media EBooks for Download

Below we have listed all the Free Media EBooks for download. Feel free to comment on any Media EBooks for download or answer by the comment feature available on the page.
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The Handbook of Online and Social Media Research: Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research.

“This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Ray’s views on ‘how to be better with people’ and ‘how to maximise response rates’ are vital clues that are likely to shape the future of market and social research.”
Peter Harris, National President, Australian Market and Social Research Society (AMSRS).

“It’s hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniques—quant and qual—this book is for you.”
Reg Baker, President and Chief Operating Officer, Market Strategies International

“Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru.”
Cam Davis, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association

“Ray Poynter’s comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue … it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Ray’s tour de force.”
Dr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business School

Date Added: 3/6/2011 9:37:30 PM | Visits: 23278


Absolute Beginner's Guide to Windows XP Media Center: Absolute Beginner's Guide to Windows XP Media Center teaches the reader all about the technology that Microsoft Chairman and Chief Software Architect Bill Gates calls the centerpiece of his vision for the home of the future. After all, why settle for just a television set, a DVD player/recorder, an MP3 audio jukebox, a game machine, a digital photo viewer or a personal video recorder when you can have all of the devices wrapped up inside a nimble Windows XP computer with online access? Windows XP Media Center brings it all together for the first time, and adds push-button access to rich online services that transform the idea of interactive TV from a pipedream to reality. It's time to put away the keyboard and mouse, grab hold of Media Center's remote control, and hang on for the home entertainment experience of a lifetime!

Date Added: 3/6/2011 9:36:49 PM | Visits: 21838


Media Promotion & Marketing for Broadcasting, Cable & the Internet: This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.

The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

PW: misterdanger

Date Added: 3/6/2011 9:36:11 PM | Visits: 22404


Electronic Media Law and Regulation: As Media Law continues to grow as a hot topic those of you studying to be new lawyers in the media must keep on top of the latest laws and their implications. This book will keep you on your toes! It prepares you how to avoid common legal pitfalls and anticipate situations that may have potential legal consequences. Specifically, this fifth edition provides updates regarding recent developments in media law, FCC policies and developing technologies, and reviews all new cases, decisions and legislation affecting the conduct of media professionals and businesses. Electronic Media Law & Regulation is a useful reference for students studying to be professionals working in broadcast media and related industries.

- Author's website www.kencreech.com includes not only updates to the text but links to dozens of legal cases relevant to each chapter
- A catalogue of copyright and FCC forms are included in the book
- Complex information is conveyed in an easy-to-understand tone, all with supporting examples and case studies

Date Added: 3/6/2011 9:35:47 PM | Visits: 22475


Editing with Avid Media Composer 5: The Official Avid Guide: Avid Media Composer is the standard editing system used by professionals in the film and television industries and with its many capabilities available at a low price, it’s well within the range of serious non-professionals too. With this latest release, Avid proves to be more innovative than ever in a fast-paced world of digital media.

Here to guide readers on the foundations of editing using Avid Media Composer 5 is the only book on the market officially developed and approved by Avid and used in its training courses. Each chapter covers a complete lesson in the fundamentals, with step-by-step instructions and accompanying screenshots included so readers can absorb the details and start using the program right away. After discovering how to use the tools and understanding the editing workflow, they’ll go on to learn basic editing, timeline editing, and trimming, and then move on to refining audio, adding effects, performing color correction, creating titles, and finally managing projects and delivering the finished work. They’ll also learn about groundbreaking capabilities new to this version of Media Composer such as a drag-and-drop Timeline that allows its users to mix formats, frame rates, and resolutions, new direct editing capabilities for QuickTime, RED, XDCAM, and other tapeless media, and much more. Not only that, with the included DVD, readers can dive right in and follow along with the projects using professional footage from top television shows and films.

Date Added: 3/6/2011 9:31:08 PM | Visits: 22711


How to Make Money with Social Media: “Return on investment in social media is like the weather: Everybody talks about it, but nobody is doing anything about it. With this book, Jamie Turner and Reshma Shah set you up for success with some key fundamentals, and then give you some very specific and illustrative examples on how to calculate the ROI of your social media efforts.”
–Scott Monty, Global Digital Communications, Ford Motor Company

“If you simply slap a few tools like Twitter and Facebook onto your existing marketing, you are not engaging. Social media are more than tools. But if you change your mindset, you can make money. This book is packed with information to show you how.”
–David Meerman Scott, bestselling author, The New Rules of Marketing, and coauthor, Marketing Lessons from the Grateful Dead

Want to earn big profits from social media?

Now, there’s an authoritative, up-to-the-minute resource you can trust–and use.

This in-the-trenches guide is written by experts who’ve developed money-making marketing campaigns for many of the world’s largest companies. Jamie Turner and Reshma Shah, Ph.D., combine practical strategies and proven execution techniques to show how to avoid crucial pitfalls that other companies have encountered, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk.

Turner and Shah present realistic guidance for setting objectives, assessing competitors, crafting strategies, selecting platforms, integrating social media into broader marketing programs, and effectively measuring results. Whether you’re a marketer, executive, or entrepreneur, this book will help you drive maximum business value from social media–starting right now.


Big ideas and immediate action steps:
How to set up a social media campaign for success
…and how to get a positive return on your investment

How to profit from YouTube, LinkedIn, Facebook, and Twitter
…and go way beyond them

Why your first social media campaign failed
…and what to do differently next time

What to measure, how to measure it
…and how to act on what you learn.

Date Added: 3/6/2011 9:30:33 PM | Visits: 23412


The Television Handbook (Media Practice): The Television Handbook provides a critical introduction to both the theory and practice of the television industry. Patricia Holland considers the history and structure of British television at a time of rapid change and explores the implications of the cable, satellite and digital revolution. Offering practical advice on many aspects of program making from commissioning through to the post production process. It discusses important genres and concepts such as narrative, documentary and news and analyzes the "ordinary television" of sports and daytime programming. Special chapters from James Curran, Tony Dowmunt and Robin Small consider television journalism, minority programming and production management.

Date Added: 3/6/2011 9:29:58 PM | Visits: 23182


Transnational Television Worldwide: Towards a New Media: This book is the first to offer a global perspective on the unique contemporary media phenomenon of transnational television channels. It is also the first to compare their impact in different regions of the globe. Revealing great richness and diversity across seven key broadcasting regions, North America, Latin America, Europe, the Middle East, Africa, South and East Asia, the book examines the place of these channels in the process of globalization, their impact on the nation-state, and many more elements central to the study of international media and communications.

Date Added: 3/6/2011 9:29:28 PM | Visits: 22287


Audio Media December 2010-P2P: Audio Media is a controlled circulation magazine for audio production professionals. It covers pro audio technology, technique, and business for the post, broadcast, recording, media authoring, sound reinforcement, location, and mastering markets.

Date Added: 3/6/2011 9:28:32 PM | Visits: 22728


Audio Media - December 2010: Audio Media - December 2010

Date Added: 3/6/2011 9:27:40 PM | Visits: 21844


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