Web Analytics is the study of online experience. In general Web Analytics help deduce the way visitors relate to a web site.

Web Analytics systems analyze data created by web site usage and site visitors' online behavior. Web Analytics companies charge a fee to take an in depth look at a clients web site and analyze everything from site layout to customer traffic and purchasing patterns to ease of use of the site. The results from the analysis of these data allow enterprises to optimize their web site structure and content to better serve their customers. Web Analytics is a powerful resource available to all online businesses and because there are many companies providing this service there are good deals on Web Analytics to be had!