Global Marketing Management

EBook Description: Communications is the bane of expansion efforts by most companies. Often companies forget that folks in other countries speak a different language, have a different culture and often have issues with foreign-owned and foreign-directed management. Communications issues are anything that is involved with getting the message out about a company or product � public relations, advertising, marketing, product positioning � written, visual or spoken words. Surprisingly enough, English is "foreign" to many who speak English!

To provide the student the basic tools to analyze and understand the marketing phenomena that takes place under the organizational scope. The SWOT analysis will serve as a general guidance to better comprehend how the internal environment is relevant to design any course of action, while the external environment may well be a determinant factor, requiring all kinds of adjustments.

International Marketing Specialization

The Fisher School provides the ideal setting for MBA students to specialize in International
Marketing. In addition to international marketing coursework, students are exposed to graduate
students, courses and faculty in the areas of marketing communications, strategic marketing, business to business marketing, eCommerce models, consumer behavior, cross-cultural
paradigms, and quantitative and qualitative research methodology

MBA MARKETING 3rd Semester

MBA Marketing 3rd semester syllabus..........

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