Science – 4 March 2011

EBook Description: Science is the academic journal of the American Association for the Advancement of Science and is considered one of the world’s most prestigious scientific journals. The peer-reviewed journal, first published in 1880 is circulated weekly and has a print subscriber base of around 130,000. Because institutional subscriptions and online access serve a larger audience, its estimated readership is one million people.

Energy drives all life and is a key component to how humanity works, lives, and sustains itself. Due to the depletion of existing energy sources and the damage being done to the earth’s ecosystems, renewable, non-polluting energy sources such as solar, wind, and geothermal power, are being developed and implemented.

Brain Sense - The Science of the Senses and How We Process the World Around Us

Have you ever wondered why you remember color images and scenes so much better than those in black and white? The answer is in the way our brains interpret and process the sights, smells, tastes, and touches that make up our lives. "Brainsense" explores brain function and the senses, and offers new insight about what makes us tick. Based on new research and interviews with renowned scientists, readers will discover how the brain really works. Divided into chapters, one for each sense, "Brainsense" offers a new perspective into how we process the world around us. Both enlightening and engaging, this book will help us understand the elusive mysteries of the brain.

Materials Science Research Horizons

Materials science includes those parts of chemistry and physics that deal with the properties of materials. It encompasses four classes of materials, the study of each of which may be considered a separate field: metals; ceramics; polymers and composites. Materials science is often referred to as materials science and engineering because it has many applications. Industrial applications of materials science include processing techniques (casting, rolling, welding, ion implantation, crystal growth, thin-film deposition, sintering, glassblowing, etc.), analytical techniques (electron microscopy, x-ray diffraction, calorimetry, nuclear microscopy (HEFIB) etc.), materials design, and cost/benefit tradeoffs in industrial production of materials. This book presents new research directions in this rapid-growing field.

Clout - The Art and Science of Influential Web Content

Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?

An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul.

Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with practical examples from HowStuffWorks.com, Newell Rubbermaid, Centers for Disease Control and Prevention, and many more brands.

With this book, you'll:
Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online.
Understand the business value of compelling web content.
Learn 8 principles for influence from the art of rhetoric and the science of psychology.
Find out what context is and why it's so important to influence.
Jump start your planning for content with a content brief.
Learn how to evaluate your web content and determine whether it's making a difference.

Machine Dreams Economics Becomes a Cyborg Science

This is the first cross-over book in the history of science written by an historian of economics, combining a number of disciplinary and stylistic orientations. In it Philip Mirowshki shows how what is conventionally thought to be "history of technology" can be integrated with the history of economic ideas. His analysis combines Cold War history with the history of the postwar economics profession in America and later elsewhere, revealing that the Pax Americana had much to do with the content of such abstruse and formal doctrines such as linear programming and game theory. He links the literature on "cyborg science" found in science studies to economics, an element missing in the literature to date. Mirowski further calls into question the idea that economics has been immune to postmodern currents found in the larger culture, arguing that neoclassical economics has surreptitiously participated in the desconstruction of the integral "Self." Finally, he argues for a different style of economics, an alliance of computational and institutional themes, and challenges the widespread impression that there is nothing else besides American neoclassical economic theory left standing after the demise of Marxism. Philip Mirowski is Carl Koch Professor of Economics and the History and Philosophy of Science, University of Notre Dame. He teaches in both the economics and science studies communities and has written frequently for academic journals. He is also the author of More Heat than Light (Cambridge, 1992) and editor of Natural Images in Economics (Cambridge, 1994) and Science Bought and Sold (University of Chicago, 2001).

Network Science: Theory and Applications

The first comprehensive book on the emerging field of network science, Network Science: Theory and Applications is an exhaustive review of terms, ideas, and practices in the various areas of network science. In addition to introducing theory and application in easy-to-understand, topical chapters, this book describes the historical evolution of network science through the use of illustrations, tables, practice problems with solutions, case studies, and applications to related Java software. Researchers, professionals, and technicians in engineering, computing, and biology will benefit from this overview of new concepts in network science.

Encyclopedia of Information Science and Technology

As research advances in computing technology continue to accelerate, so too do the emerging opportunities, issues, and challenges facing individuals, organizations, and societies concerning the utilization and management of technology. This change-driven environment creates a critical need for a comprehensive, up-to-date reference to the full range of concepts, issues, methods, technologies, and trends associated with the field.

Python Scripting for Computational Science, 3rd Edition (2010)

With a primary focus on examples and applications of relevance to computational scientists, this brilliantly useful book shows computational scientists how to develop tailored, flexible, and human-efficient working environments built from small scripts written in the easy-to-learn, high-level Python language. All the tools and examples in this book are open source codes. This third edition features lots of new material. It is also released after a comprehensive reorganization of the text. The author has inserted improved examples and tools and updated information, as well as correcting any errors that crept in to the first imprint.

An Introduction to Management Science: Quantitative Approaches to Decision Making

Description: This text focuses on using simple, straightforward explanations and examples with step-by-step details of the modeling and solution techniques to make these mathematical topics less complex.

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