The Social Media Bible

EBook Description: The Social Media Bible will show you how to build or transform your business into a social media�enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.

Life without the internet, a very new technology, seems almost unimaginable for most people in western nations. Today the internet is intrinsic to media and communications, entertainment, politics, defence, business, banking, education and administrative systems as well as to social interaction. The Internet disentangles this extraordinarily complex information and communication technology from its place in our daily lives, allowing it to be examined anew. Technology has historically been shaped by governmental, military and commercial requirements, but the development of the internet is increasingly driven by its users. YouTube, Facebook, Twitter, Flickr and many other emerging applications are shifting the way we express ourselves, communicate with our friends, and even engage with global politics. At the same time three-quarters of the world's population remain effectively excluded from the internet. Packed with case studies drawn from around the world, The Internet presents a clear and up-to-date introduction to the social, cultural, technological and political worlds this new media form is creating.

Understanding Popular Science (Issues In Cultural And Media Studies)

Science is a defining feature of the modern world, and popular science is where most of us make sense of that fact. Understanding Popular Science provides a framework to help understand the development of popular science and current debates about it. In a lively and accessible style, Peter Broks shows how popular science has been invented, redefined and fought over. From early-nineteenth century radical science to twenty-first century government initiatives, he examines popular science as an arena where the authority of science and the authority of the state are legitimized and challenged.The book includes clear accounts of the public perception of scientists, visions of the future, fears of an "anti-science" movement and concerns about scientific literacy. The final chapter proposes a new model for understanding the interaction between lay and expert knowledge.This book is essential reading in cultural studies, science studies, history of science and science communication.

Social Media Modeling and Computing

The emergence of user-centric multimedia applications on social networks has been instrumental in the creation of a new form of �social� media � created using highly accessible and scalable publishing technologies for sharing via the internet.

This timely text/reference presents the latest advances in various aspects of social media modeling and social media computing research. Gathering together superb research from a range of established international conferences and workshops, the editors coherently organize and present each of the topics in relation to the basic principles and practices of social media modeling and computing. Individual chapters can be also be used as self-contained references on the material covered.

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