The New Psychology of Leadership - Identity Influence and Power

EBook Description: According to John Adair, the most important word in the leader's vocabulary is "we" and the least important word is "I". But if this is true, it raises one important question: Why do psychological analyses of leadership always focus on the leader as an individual � as the great "I"? One answer is that theorists and practitioners have never properly understood the psychology of "we-ness". This book fills this gap by presenting a new psychology of leadership that is the result of two decades of research inspired by social identity and self-categorization theories. The book argues that to succeed, leaders need to create, champion, and embed a group identity in order to cultivate an understanding of 'us' of which they themselves are representative. It also shows how, by doing this, they can make a material difference to the groups, organizations, and societies that they lead.

Far and away the bestselling brief introduction to psychology, David Myers' Exploring Psychology doesn't just present the story of the psychology. It involves students deeply in that story, as they learning to think critically about psychology�s core ideas, breakthrough research findings, and wide-ranging applications to their lives and the world around them.

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